One of the first things that you nee to understand is that every content strategy is driven by a goal. So, if your goal is to gather your audience in heavy numbers, then your objective is to stand out online. So, if you were to create a Wikipedia page for an artist , that is your current objective towards your goal in content marketing. In other words, an objective is the key because it can help you stay on the right direction in order to achieve the best possible with content and ensure that you make it frequently. What do you think?